For founders and AI labs
50 days of daily posting. What worked
One post a day since 5 November, each with a full write-up here. The honest results: what got replies, what got clicks, what fell flat, and what I would change for the next fifty.
Prashant Kumar Singh · · 4 min read
In short
- What worked: a specific number with a source, one free concrete first step, and an illustration people recognised before reading the name.
- What did not: the same hook on every platform, and a carousel on the same day as a long thread.
- The blog changed the economics: a post is a hook, the write-up is the asset, and the asset keeps working after the post scrolls away.
Fifty days ago I committed to one post a day, on two subjects, for two readers, with a full write-up behind each one on this site. Today is day fifty-one. This is the honest accounting, written for anyone considering the same thing, with the caveat that fifty days is enough to see patterns and not enough to prove them.
What worked
A sourced number
Posts built around a specific figure with a source, 68% of SWE-bench samples filtered, 37.5% average activation, 94.8% of home pages failing accessibility, got more replies and more clicks to the write-up than anything built on an opinion alone. The number does two things: it gives the reader something to disagree with, which produces replies, and it gives them something to check, which produces clicks. An opinion gives them neither.
One free, concrete first step
"Send one task" and "send your product" outperformed "book a call" by a wide margin, in replies and in actual submissions. The difference is that the first two ask for a thing the reader already has, and the third asks for their calendar. The free review and the free teardown are the reason this is a client plan and not a content plan.
The illustrations
The isometric machines did more than I expected. By the third week people were recognising posts from the picture before reading the name, and a few replies mentioned the drawings specifically. A consistent visual system is a signature, and a signature compounds in a way that individual posts do not.
What did not work
The same hook everywhere
Early on, the X post, the Threads post and the Instagram caption shared a first line. Threads wants a question; X wants the number first; Instagram wants the picture to carry it and the caption to add one thing. Once the hooks were written per platform, each one did better, and the write-up link did better from all three.
Two deep formats in one day
A long X thread and a seven-slide carousel on the same day split attention and doubled production time for no gain. One deep format per day, chosen by weekday, is the rule for the second thirty days, and it was the right call from the first week of December.
| Did more | Did less |
|---|---|
| A figure with a source | An opinion without one |
| "Send me one thing" | "Book a call" |
| A recognisable illustration | A stock-style image |
| A hook written per platform | One hook pasted three times |
| One deep format per day | Thread and carousel on the same day |
What I would change for the next fifty
- Write the blog post first and cut the social posts from it, rather than the other way round. The write-up is where the thinking happens.
- Fewer offers, more playbooks. The offer posts are necessary and the playbook posts are what people share.
- Reply more. The replies were where the actual conversations with labs and founders started, and I was slower there than on posting.
Thank you to everyone who read, replied, and sent something. Ten days of this plan remain, then a short break, then the next fifty.
Questions people ask
- Does posting every day work for getting clients?
- In my fifty days, the posts that produced client conversations were the ones with a sourced number and a concrete free first step (send one task, send your product). Volume alone did less than those two elements.
- Should you post the same content on X, Threads and Instagram?
- The same topic, not the same hook. Threads responds to a question, X to a number first, Instagram to the image with a short caption. Per-platform hooks did better on each and sent more readers to the write-up.
- Is a blog worth it alongside social posting?
- Yes. Social posts are gone in a day; the write-up is found by search and by readers who want the sources for weeks afterwards. The post is the hook and the write-up is the asset.
If you're a founder
If you are building in public, the same two things work: a real number from your product and one concrete thing a reader can send you.
If you run an AI lab or data team
The posts labs responded to most were the ones about specific checks: hidden tests, flaky tests, reading trajectories. Those are the ones to send a colleague.
Sources